Metro Connect Partners with IBM and Magic Software to Host Seminar

on Digital Transformation for Manufacturers

Metro Connect Company Limited (MCC), in collaboration with IBM (Thailand) Company Limited and Magic Software (Thailand) Corp., Ltd., successfully co-hosted a seminar titled “Challenges of Digital Transformation for Manufacturers” at Holiday Inn & Suites Siracha Laem Chabang. The event brought together executives and IT professionals from across the manufacturing sector to explore practical solutions for modernizing factory operations through smarter system integration and intelligent asset management.

Opening Remarks
The seminar was jointly opened by Mr. Boonchuay Sanguanvorapong, Chief Marketing Officer of Magic Software (Thailand) Corp., Ltd., and Mr. Varuch Rattanatumma, Assistant Vice President of Metro Connect Company Limited. Together, they provided an overview of the latest trends and challenges in Digital Transformation for the manufacturing industry, and shared insights on what it takes to achieve truly seamless business system connectivity — setting the tone for an agenda packed with practical knowledge and real-world solutions.

Session 1: Introduction to IBM Maximo
Speaker: Mr. Pratya Sinthong, Presales Specialist, Metro Connect Company Limited
The first session introduced attendees to IBM Maximo, IBM’s enterprise asset management solution purpose-built to enhance the efficiency of machinery and facility management within manufacturing environments. Mr. Pratya walked the audience through the platform’s core capabilities, covering:

• Maintenance Management — Streamlining scheduled and corrective maintenance workflows to keep operations running smoothly.
• Asset Monitoring — Gaining real-time visibility into the condition and performance of critical assets across the plant floor.
• Predictive Maintenance — Leveraging data and AI to anticipate equipment failures before they occur, reducing unplanned downtime and extending asset lifespan.

The session also offered practical guidance on how manufacturing organizations can realistically adopt and integrate IBM Maximo into their day-to-day digital operations.

Session 2: Future and Trends of Integration Solutions for Manufacturers
Speaker: Mr. Surin Phaosen, Deputy Director – Technology and Services, Magic Software (Thailand) Corp., Ltd.
Mr. Surin took the audience through the rapidly evolving world of integration technology and its growing importance for the manufacturing sector. He illustrated why seamless data connectivity — across ERP systems, MES platforms, business applications, and machine data — is no longer optional but essential for manufacturers aiming to remain competitive.
Key themes of the session included:

• The shifting integration landscape and what it means for manufacturers today
• How breaking down data silos between systems drives operational efficiency
• Reducing IT complexity while building the scalability needed to support long-term business growth
• Positioning integration as a strategic enabler of Digital Transformation

Session 3: IBM webMethods Hybrid Integration
Speaker: Mr. Simanus Teannoo, Manager – Integration Solution, Magic Software (Thailand) Corp., Ltd.
Mr. Simanus presented IBM webMethods as a powerful and flexible integration platform that enables organizations to connect systems, applications, and data across On-premise, Cloud, and Hybrid environments with ease. The session highlighted how IBM webMethods helps manufacturers:

• Enhance data management agility and accelerate application connectivity
• Simplify and consolidate complex IT architectures
• Support smooth, end-to-end workflows across the entire organization
• Build a solid integration foundation for the transition to a fully digital enterprise

Session 4: Live Demonstration — IBM webMethods in Action
Presenter: Mr. Benjapol Paopanich, Assistant Manager – Integration Solution, Magic Software (Thailand) Corp., Ltd.
The final session brought everything together with a live, hands-on demonstration of IBM webMethods in action. Mr. Benjapol walked attendees through real-time integration scenarios, showing how the platform seamlessly connects applications, ERP systems, and Cloud services. The demonstration gave participants a clear and tangible view of how a well-implemented integration solution can:

• Significantly accelerate data flows and business processes
• Eliminate manual steps and reduce operational bottlenecks
• Enable more efficient and reliable data management across the organization

A Milestone in Supporting Thailand’s Manufacturing Sector
The seminar attracted strong participation from senior executives and IT specialists across multiple industries, reflecting the growing urgency among Thai manufacturers to modernize their operations and build future-ready IT foundations.

The event marks another important milestone in the shared commitment of Metro Connect, IBM, and Magic Software to deliver meaningful innovation that empowers manufacturers to grow, adapt, and lead in an increasingly digital world.

As an authorized IBM distributor, Metro Connect Company Limited plays a central role in expanding access to world-class IBM solutions for business partners across Thailand. Beyond product distribution, Metro Connect is dedicated to the transfer of knowledge and technical expertise — providing the guidance and hands-on support that Thai organizations need to successfully and confidently navigate their digital transformation journey.

Contact Information
For more information about IBM Maximo, IBM webMethods, or any other IBM products and services, please contact the Marketing Department of Metro Connect Company Limited Tel: 02-089-4691 Email: [email protected] Website: www.metroconnect.co.th